The web address people search your website by on a search engine is your domain name. The name of your domain can be used to find your IP address, which is a numeric address to identify your system. When the name associated with your domain is typed into the search bar, the IP address associated with it is found, thereby connecting the visitor to your website.
When visitors enter your domain name into a Web browser, the browser request uses your domain name to find the domain name's associated IP address and, therefore, the website. People use domain names instead of IP addresses because it is easier to remember a name rather than a series of numbers.
Your domain name and its associated IP address are stored in a common database along with every other domain and associated IP address that are accessible via the Internet.
The name of your domain gives your business an identity. Of course it is important. Choose a very good name for your domain keeping in mind the image you want to associate with your website. Your domain will be a very important and permanent part of your brand. Along with enhancing your presence on internet, it gives your reputation a professional edge. Your audience will not only find you with the domain name provided, but they will also end up making a first impression from it.
There are top level domains like .info, .biz etc. or international domains to choose from that will suit the type of business you have. You can even buy domains that have certain restrictions on them like .gov, .edu etc. At the end of the day, it all depends on the type of business or organisation your domain represents. With the right extension, your domain registration is complete. You cannot choose any random extension for your domain so check out what every extension stands for before you choose the name. Make sure the name sounds good with the extensions you can use.
Registering a domain name does not automatically activate a website that displays when visitors enter your domain name into a Web browser. The domain name must have a hosted website that includes a numeric address, called an IP address, for visitors to access the website using your domain name. Next step is buy web hosting.
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